Product and Service
Many organisations struggle to communicate the value of what they do to their clients, or suffer from a lack of clarity about where they truly make their money.
Having a clearly articulated product & services portfolio with the appropriate leadership is a large part of addressing this challenge.
Our experience covers startups to global scale, and from PC manufacturing to media. Whether you are a marketing agency with pure FTE sales or a manufacturing business selling photography equipment, we can help you structure your offerings in a concise and easy to consume manner, define the value of each offer to maximise win rates and pricing, and even build you your own product management processes and team to enable you to continue the journey on an ongoing basis.
Please see the services we can offer to help you below:
Positioning, Packaging, Promotion and Pricing
We have helped large marketing agencies productise their technology offerings to great effect, turning something given away to customers into a highly valuable product they now have the opportunity to make eight figure profits each year from just one product.
We are confident we can help you improve your fortunes, too.
Whether start up or well-established, we can help you drive early adoption, into mass market.
In terms of deliverables, this is very much down to the situation you are currently in and where you would like to get to.
We will discuss this with you to ensure that we get you on the path to the outcomes you are looking for.
Portfolio and Product Management Training
We have designed our courses from scratch to match the needs of either upcoming Product Managers or experienced teams wanting a refresh.
We cover the full lifecycle of Product Management from strategy through to product withdrawal. We use our own experience and examples to illustrate and explain how to manage each stage.
Given how contextual Product Management is, in advance of the course we will discuss with you what any existing process or approach looks like today, and map this to the services and products you sell. This will ensure that everything we cover on the day is consistent with the way you currently operate your business and therefore retention of key messaging is retained by all attendees.
We have two courses and ongoing coaching available today:
1 day introduction
This course is a one day intensive mixture of interactive theory & practical work. You will have some pre-work to do ahead of the day, ensuring the practical work is applicable to your current circumstances.
At the end of the course we will provide copies of our bespoke framework and key take outs which the team can use to keep learnings at the front of their memories.
1 day advanced course
Our Advanced Product Management course is focused on the more complex aspects of Product Management, including portfolio management, solution management, service catalogue management, incentive & adoption plans, go-to-market success and failure examples.
It is intended as a follow on from the Product Management course and extends those initial skills in an efficient and pragmatic manner.
Everything we share reflects our real world experience of over 30 years in the Product Management space, and we will dive into detailed examples of the best approaches to use throughout the day.
Coaching
This can then be accompanied by our coaching services to help embed the knowledge you have gained in the training courses.
We offer coaching on a scheduled basis to ensure that you have dedicated time for the sessions and we will expect you to demonstrate the implementation of what we have covered in our sessions. We know how to convert Product Management effort into business success, and will tailor the way we work to get the best results for you and your team.
Product Lifecycle Process Creation
To embed product management thinking into your organisation, a structured approach to managing your services and products will ensure the outcomes we all expect from having a good product management approach - high customer satisfaction, good margins, high levels of conversion and clear costs.
We will work with you to first of all understand the nature of your business, the outcomes you are aiming for and then which sort of product management process would be most applicable to your circumstances. Having designed the new process with you, we will document this to the degree appropriate for your business and then identify the most appropriate way to embed this new process into your organisation to ensure that the benefits envisioned endure.
You may also want to add to this some product management mentoring time, which can help with the adoption phase by allowing people to absorb the change and validate ideas, clarify their thinking and potentially refine the process once it is in place.