We improve business performance for creative and technology businesses by applying Product Thinking

We're not your usual consulting firm. We're a team of former C-Level leaders from creative, technology and media businesses. We're called 'A Few Good People' because we believe that's all you need to drive positive change in your organisation.

Individually we've each spent more than 25 years leading game-changing businesses. We've been there, we've done it and we've learned how to do things right. Our goal is to share our experience to help you achieve a step change in business performance through applying Product Thinking.

We can help you to crack these tough business challenges

Grow margins and profitability

Turn the tables on squeezed margins, reimagine your revenue model and streamline delivery for improved profitability

Set yourself up for sales success

Reduce the pressure of pitching, speed turnaround and lift your sales work rate. Set yourself up to win before the pitch process starts

Make automation work for you

The real challenge of automation is not technical, but commercial. We can help to bring structure to your offers and enable you to introduce automation in a controlled way

Maximise your ‘Return on Creativity’

Good ideas aren’t limited to creative teams. Many creative businesses fail to maximise the return on their ideas. Product thinking can help maximise the return you generate from new innovations by making them repeatable and scalable

Optimise pricing and manage discounting

Discounting is not the only lever available to hit the right price point. We can help you to structure your offers, pricing and delivery to enable you to agree the best prices with clients without taking a hit on margin

Buying or selling businesses

Whether you’re buying or selling a business, or attracting investors, you want to maximise your return. We can help you to apply Product thinking to maximise value before or after a transaction

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"A Few Good People helped reposition and repackage the story behind our technology service in a way which everyone could get behind. It increased the value of the solution in the eyes of our team and more importantly our clients"

"The team were impressed with the way AFGP ran our workshops and felt better prepared to take the business forward with a clear vision and strategy"

"Its the best negotiation course I have ever been on. I now know how to handle difficult conversations with clients...and my children"

"We are a complex global organisation trying to fuse together several ways of working and tooling that doesn't fit the brief will need to be replaced. Andrew has done this at scale and was the right person to help us through these challenges"

"I have been on a lot of Product Management courses, but I can safely say I learned more in a one day session with AFGP than I have in all the others"